SĪTÚ Concept

I met my wife in China. In 2009, while we were still young, a rare opportunity inspired us to step out of our comfort zone. Life in China was stable, but we could already see the end of the road. Deep inside, we were curious about the unknown and quietly searching for happiness and the meaning of life. So, we took a leap and moved to a place completely different from our home — the Czech Republic.

When we first arrived in Prague, everything felt unfamiliar — the people, the language, the values. But to our surprise, we realized that people everywhere, whether in the East or the West, all long for the same things: happiness and a meaningful life. The problem was, we didn’t know how to actually find them.

Then one day, a dear friend told me, “If you want to truly step into happiness, start by going pure diet.” I didn’t fully understand it at the time, but I was willing to take the first step on a path that might help us discover life’s deeper purpose.

As we continued learning and practicing, I slowly began to see: if we don’t really know our own soul, it’s like sailing without a rudder. We work so hard chasing success and material comfort, but often we still don’t feel truly happy or at peace — because those things are not our true destination. The invisible parts of life — our soul, our awareness, and our destiny — are actually the guiding lights that lead us to real happiness. Only when the soul becomes the true captain of our life can we return to a state of purity and freedom.

With this realization, my wife and I founded SĪTÚ Coffee & Tea in 2019.

SĪ(思）means to think, reflect, and become aware. It’s about turning our attention inward.

TÚ(途) means path, journey, or process — pointing to our ongoing exploration of life.

“SĪ” is the starting point: every cup of hand-brewed coffee, every sip, every conversation is a chance to reflect — what can we do to uplift and purify the soul?

“TÚ” is the process: spiritual growth doesn’t happen in one or two experiences. It’s a step-by-step inner journey. At SĪTÚ, we don’t just offer events or drinks — we offer a sustainable path for growth and awareness. Starting from reflection — I think, therefore I am — we walk the path forward.

Our goal is not just to serve a cup of “good-tasting” coffee. Through every cup of high-quality, plant-based specialty coffee, we hope to connect meaningfully with our guests. And one day, we wish to share the life wisdom we’ve learned and practiced with those who are ready to make a change — toward four pillar of life, health, career, environmental protection, and civilization.

SĪTÚ is more than a quiet space or a carefully crafted coffee. It’s a way of living: to listen, to reflect, to connect, and to grow.

We believe every moment we share through coffee is a chance to help you reconnect with your true self — and to discover a clearer direction in life.

Welcome to SĪTÚ. Let’s begin a more meaningful journey — together.